“When asked what would most improve their businesses in 2017, 32 percent of small business owners in the Capitol One survey cited “increasing advertising and marketing.” But just 14 percent said “creating a website.” These days, however, a website should be the basis of your advertising and marketing efforts. Without one, you can’t hope to compete effectively.” ~ Score.org
Small businesses rely on websites to engage their existing customers while attracting new ones. Websites can also provide confirmation that a business is legitimate by publicly listing its mission, address, and contact information.
“Without a website, your business is shrouded in mystery. . . and not in a good way. You look either hopelessly out of date, or like you’ve got something to hide.” ~ Score.org
According to Google’s 2016 data, 68% of consumers who conduct local searches on their smartphone go to a store within 24 hours, and nearly 50% make a purchase within a day.
Smartphones are changing the way we use the internet. Among small business websites, nearly all (81%) are mobile friendly. An additional 13% plan to optimize their sites for mobile in 2018, bringing the total up to a predicted 94% of all small business websites.
91% of customers have visited a store because of an online experience.
- Less than two-thirds (64%) of small businesses have a website.
- According to Google, the majority of searches come from mobile devices, even if a desktop is available.
17% of all small business websites are not in compliance with Google’s Mobile-Friendly Algorithm of 2015.
- 70% of small business websites have no call to action.
- 68% don’t have an email address on the homepage.
Above data and statistics courtesy of Clutch.co 2018 Small Business Website Survey.