“Around 71% of small businesses have a website. This is up from 2018, where only 50% of small businesses had a website. If you’re one of the 28% that still don’t have a web presence, this is a sign to build one. Having a website is not only important for your business’ name and brand recognition, but it can also help in lead generation and conversion.” Fit Small Business

Small businesses rely on websites to engage their existing customers while attracting new ones. Websites can also provide confirmation that a business is legitimate by publicly listing its mission, address, and contact information.

“Without a website, your business is shrouded in mystery… and not in a good way. You look either hopelessly out of date, or like you’ve got something to hide.” ~ Score.org

WEBSITE STATISTICS

Did you know 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website?

Smartphones are changing the way we use the internet. As of Q2 2018, 63% of all website visits were on a smartphone and 50% of all ecommerce revenue is earned through online purchases.

  • About 50 milliseconds (0.05 seconds) is how quickly users will determine whether or not they like your site, and if they choose to leave or stay.

  • According to Google, 61% of users likely won’t return to a site on mobile if they had trouble accessing it. 40% choose to visit a competitor’s site instead.

  • It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression.

  • If given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.

  • First impressions are 94% design-related.

  • Interestingly, 94% of negative website feedback was also design-related.

Above data and statistics courtesy of Sweor.com’s compilation of website statistics.

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